The Product helps startups and small businesses move from idea to market traction and then to sustainable scale by focusing primarily on product strength. Join a phased, mentorship‑led pathway under the Thristar framework — GREEN → BLUE → GOLD — that turns validated products into investible, market-ready enterprises.
What is it?
A focused enterprise development initiative that prioritises product-market fit, human-centred design, and the systems needed to deliver consistently. The Product stops entrepreneurs from chasing funding and helps them build products customers want, buy, and recommend. The program delivers structured coaching, market validation, and staged recognition through the Thristar Certification Pathway.
How it works
Nationwide outreach via print, digital and radio; applicants submit a structured proposal plus a commitment fee.
Multi-stakeholder panel evaluates market gap clarity, feasibility, scalability and founder commitment.
Dragon’s Den style pitches determine entry into Thristar GREEN.
3–6 months coaching on product validation, formalisation, people and risk strategy with interim reviews.
Businesses with strong products graduate to Thristar BLUE (systems building) and later Thristar GOLD (scaling nationally, regionally, globally).
Key outcomes for participating businesses
- Validated product-market fit and stronger customer value propositions.
- Improved product design, packaging and usability aligned to local realities.
- Operational systems across operations, finance, HR, sales, R&D and compliance.
- Investor readiness through risk strategies, governance and Thristar certification.
- Market visibility via pitch showcases, expos and digital listings.
Apply or Partner With Us Today
Location :
6th Floor Red Bridge South,
Eastgate Complex,
Cnr. R. Mugabe & 3rd Street,
Harare, Zimbabwe
Email :
theproduct@enterportservices.com
Phone :
(+263) 242-307-645